Have you ever wondered why successful builders often use model homes to sell their poduct? Savvy sellers realize that the same principles apply in the resale market,
and they turn to a professional home stager to give their home a competitive advantage.
Across the nation, home staging is quickly becoming the industry standard in a competitive real estate market. Realtors® have typically emphasized the importance of appealing to a buyer's emotions when selling a home. New research now validates that theory & statistical data shows that staging before selling can bring profitable results.
It's often little things (things that a stager can identify & fix) that can cause a potential buyer to disengage from wanting to buy your home. If a house doesn't sell within those first critical weeks of being on the market, usually the first thought is to reduce the asking price by several thousand dollars - that's money right out of your pocket! Before you put your house on the market or lower the asking price, consider the benefits of our staging services. The cost of staging is usually only a fraction of your first price redution. Professionally-done staging provides an excellent return on your investment by helping you sell your home more quickly & for the highest possible price.
The Benefits: Research shows that the average increase in sales price for a staged vs. a non-staged home is 6.3% to 10%. For a $300,000 house, that's up to an additional $30,000 profit!Staged homes spend approximately 50% less time on the market than non-staged homes.
According to the National Association of Realtors, for every $1 a seller puts into staging, they get $4 back.
A staged home minimizes potential buyer objections & helps support your asking price.
A staged home can have a positive effect on appraisal values - Appraisers are more likely to approve a staged home at full price.
A properly staged home is recognized by realtors as a property ready to sell, and can therefore result in increased showings & market exposure.
A staged home creates a better looking home for photos, internet advertising, showings & open houses.
Empty House = Empty Offers
Don't make the mistake of leaving your house vacant - here's why:
1) Size & Visualization: It's hard to get a feel for how large a room is when there's nothing in it as a reference point. Buyers often have difficulty visualizing how furniture will fit into an empty space, and if they're unsure, they won't buy your house.
2) Negative details: When a room is empty, buyers focus on negative details instead of appreciating the overall space. They get distracted by thinking: "Is the drywall smooth?", "Will those indentions in the carpet come out?", and "Why doesn't that molding fit perfectly?"
3) Lowball offers: When a house is completely empty, that throws up an automatic red flag for potential buyers. Instead of focusing on whether it's the house for them, they may be wondering: "Have these people already left town?", "Are they selling because of financial problems?", "Is this house on the market due to a divorce?", or "Did they buy another house & now have a second mortgage to pay?" Then they'll start thinking, "Hey, maybe I can put in a lowball offer since the seller might be desperate."